WebSideStory

Rajinder Dogra

WebSideStory

WebSideStory is a leading provider on-demand digital marketing applications. WebSideStory Active Marketing Suite delivers the industry's first line of integrated, on-demand digital marketing solutions. The company Active Marketing Suite includes web analytics, site search, web content management and, a keyword bid management service. WebSideStory Active Marketing Suite enables marketers to optimize the overall performance of their web initiatives.

Products

1. HBX- Web Analytics and Marketing Analysis

2. BID- Search Engine Marketing Solutions

3. Search- Website and Ecommerce Search

4. Content- Website Content Management

HBX Analytics

HBX Analytics helps in increasing the online sales, improves the return of your marketing activities, reduce customer support costs, monetize content and improve advertising sales. More than just an easy-to-use web analytics solution, HBX Analytics is a highly actionable, up-to-the-second visitor intelligence solution that allows users to improve the performance of their online initiatives. HBX Analytics service is a comprehensive on-demand web analytics solution, delivering up-to-the second insight into online visitor and customer behavior. HBX Analytics is a hosted reporting and analysis solution that helps marketers and e-commerce managers to increase sales and conversions, optimize online marketing and improve customer retention.

Features

1. <u>Website Navigation Analysis</u>

a. Conversion Funnels- This software define and measure the effectiveness of any custom-defined process, such as the checkout process. Pinpoint and optimize areas with high drop-off or abandonment rates.

b. Affinity Reporting- Its affinity reports provide an easy way to understand trends and patterns among pages and site content areas.

c. Event Sequence- Conduct advanced queries on navigational path data. Search criteria include page sequences, entry and exit points and the referral source of the traffic. Use this functionality to assess site navigation scenarios.

2. <u>Robust E-Commerce Analysis</u>

a. Merchandising- This software provides detailed reports on the effectiveness of your merchandising, including product conversions within all stages of the shopping process, product cross-sell opportunities, and merchandising analysis by category, brand, color and size. Increase your promotional expenditures on products with high conversion rates and identify which products best respond to various types of promotions.

b. tomer Lifetime Value- This software helps in providing the lifetime value of your customers based upon their acquisition source, and increase your expenditures on sources that generate the best customers over lifetime.

c. que customer Identifier extract the unique customer IDs associated with any report or segment of your customers and follow up with targeted marketing campaigns to further increase retention.

3. <u>Campaigns</u>

a. Powerful Campaign Analytics- This software track the performance of all your online marketing initiatives, including pay-per-click keyword buys, banner ads, e-mails and affiliate programs. HBX Analytics campaign auto-sensing functionality enables you to measure all your marketing campaigns with little maintenance. You can also use a variety of cost models, such as cost-per-click and cost-per-acquisition, depending on the campaign.

This article is sponsored by: www.softwarereviewblog.com

About the Author

author is a search engine optimization consultant. Trying to promote the the blog

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