Search Engine Optimization: What Is It?
Stephen Warren
Search Engine Optimization is the creation of a web page, purposely designed to rank well with the Search Engines.
If you want traffic to your website then you must Optimize your website for the Search Engines.
Search Engine Optimization is a necessity if you want a huge amount of traffic flowing to your website.
Traffic from the Search Engines is one of the best (And most abundant) forms of traffic. Most people use Search Engines to find what they are looking for. I do and I bet you do too.
You simply cannot afford to pass this up. If you do, then your competitors will be way ahead of you, taking customers which you could have had.
However, if you are going to undertake Search Engine Optimization I STRONGLY recommend that you do some extensive research before you start trying to create the "perfect" page for the Search Engines.
If you don't do enough research then you will find bits of Optimization information, but will it be correct or will it heavily penalize your website, or even completely ban it? If you end up doing the wrong thing, this is what can happen.
Examples of bad Optimization techniques:
Previously many of these probably worked. However the Search Engines are now actively looking for websites who may be implementing some of these techniques and penalizing them accordingly.
Cloaking:
What I mean is creating a page for a visitor but when a search engine spider goes to the page, they see something completely different. One way to detect if a website is doing this, is if they appear at the top of search results for a keyword that doesn't even appear on that page. This is a major no no. Sure it probably works incredibly well for a time. But when the Search Engines figure out what your up to, you can bet they will ban you permanently.
Keyword Stuffing:
This is the process of having as many keywords placed into the meta tags or content of the page whether they are relevant or not to the "content" of the page. Not only does this not work, it will work against you. Google for example will penalize you if you have a keyword more than once in a row. This is logical, as having 2 keywords in a row probably would not make sense. For example, for the keyword Golf, Google would penalize you if you wrote Golf Golf.
However, if the title of your page was "Golf", and the sentence beneath it was "golf is great because..." you would probably still be penalized.
Colouring keywords the same colour as their background:
This is quite self explanatory. It's bad because you're purposely hiding things from your website visitors, but still want the Search Engines to see it.
About the Author
Stephen Warren, the creator and webmaster of http://www.marketershandbook.com , a completely free business and marketing resource which anyone may use.
Official SEO - Search Engine Optimization News continued
Every employee will value and work to enhance diversity in our workforce because it is good for our business, employees and the communities we serve. Diversity management will be an important part of our business culture, strategic plans and systems. Senior and middle managers alike must live their commitment to attract and retain a diverse workforce. SEO - Search Engine Optimization technology is a basic skill that will help advance our client's position. Contact e-lect.org by calling 210-493-6193.
The News On Fast SEO Ranking
We believe all clients can benefit from the use of our knowledge and technology, and we will enhance the success of each. Using Fast SEO Ranking technology is a basic skill that will help staff become lifelong learners capable of critical thinking and problem solving. All will employ technology as a tool to access, analyze and utilize information. We use resources to enhance Fast SEO Ranking instruction. We can collaborate on projects with other learners else where. Our task at e-lect.org is to identify and use information sources and resources available in the workplace, community, state, nation and global society. Contact e-lect.org by calling 210-493-6193. |
