Keyword Research: An Easy 7 Step Process
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Keyword Research: An Easy 7 Step Process
Targeted traffic. All web site owners that submit their site's
pages to search engines want targeted traffic in return. Search
engines are looking for relevant content that are rich in
searched keyword or keyword phrases. The trick is finding
keywords that will drive targeted traffic to your site and
creating content around these keywords. Keyword research is
often an overlooked part of search engine optimization. The
research will pay dividends in saved time and effort by
targeting the correct keywords or keyword phrases. Use these 7
simple steps to create the targeted traffic you deserve.
Keyword Research Step 1: Think Customer
Sounds simple enough, but how will the customer find you. What
keywords or keyword phrases will they use to find you're site?
Brainstorm and write down all keywords and keyword phrases
you're target market may use. Create a new spreadsheet document,
either in Excel or Open Office, select column A and begin
listing your keywords and keyword phrases, using only one
keyword or phrase per cell. The next Keyword Research Step is to
determine the number of searches and results for each of these
keywords. Keyword Research Step 2: Determine Search
Values
To find a value for how many times a keyword or keyword phrase
are searched we need to go to Digital
Point and use their keyword suggestion tool. This tool is a
combination of the Overture keyword tool and the Wordtracker's
keyword tool, each present results of how many times a keyword
is search daily from the last month. Enter the keyword or
keyword phrase and submit the form. In your spreadsheet, name
the column Searches, place the monthly search value beside your
keywords. Keyword Research Step 3: Determine Result
Values
Now go to Google and search each keyword. This is how you find
how many web pages indexed by Google include the searched
keyword. Near the upper right of the results page you will see
something that says 1 - 10 of 1,000,000. The number we
need is 1,000,000. Create a third column with the
heading Results and place the value beside the searched
keyword. Keyword Research Step 4: Determine R/S
Ratio
Within your spreadsheet create a fourth column with the heading
R/S Ratio. It basically is the ratio of the number of page that
contain the keyword to the number of times that it is searched.
The lower the number the better the results. Keyword
Research Step 5: Determine KEI
What is KEI (Keyword Effectiveness Index)? KEI is simply
measures the effectiveness of the keyword or keyword phrase more
accurately than the R/S Ratio. KEI can measure the growth of
increasing search values and result values. To find the keyword
or keyword phrase's KEI go to Wordtracker. The higher the KEI
the better the keyword or keyword phrase. Wordtracker rate KEI
as poor (under 10, too much competition), good (10-100, less
competition so good chance of reaching top), outstanding
(100-400, best chance of reaching the top), and gift (400+).
Create a fourth column in your spreadsheet and label it KEI.
Enter the KEI value for the corresponding keyword or keyword
phrase. Keyword Research Step 6: Sort Data
With your spreadsheet sort the data (go to Data -> Sort). The
first item we are going to sort is the KEI, use a descending
sort to rank KEI from best keyword to worst keyword (high KEI to
low KEI). Now sort the R/S column using an ascending sort. This
sort can be skipped if there are no keywords with the same KEI.
Keyword Research Step 7: Analyze the Data
Obviously we want to choose the keywords or keyword phrases that
have the highest KEI and the lowest possible R/S ratio. If we
find a keyword with a high KEI and a low R/S lets look at the
Search column. What's the number of searches this keyword
receives per month.? Is it high enough to focus your marketing
efforts on that keyword? Another obvious point is if the keyword
has lower KEI and high R/S it is best to avoid marketing to that
keyword. Find the keyword or keyword phrases that have a 10+ KEI
and a low R/S and enough searches per month to make your efforts
worth while.
Keyword research will help you find the keyword niche that will
market you site both effectively and efficiently. With out
proper keyword research you may not be reaching your fullest
potential in search engine traffic generation. Don't waste time
and energy by not targeting you market first. Get the traffic
you deserve, do your research, your keyword research.
Free Tools Resource: Digital
Point - http://www.digitalpoint.com/tools/suggestion/
Wordtracker -
http://www,worktracker.com/
Google - http://google.com/
The Dowser
http://dowser.sourceforge.net/ - a free keyword analysis
tool.
About the author:
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