Importance of Web Contents - Search Engine Optimization

Anthony Bae

As I was doing research for how to market my website once it's completed, I ran into Search Engine Optimization (SEO) services. Their services ranged from one time fee to continuous payment monthly as long as the site was constantly optimized by the company. I didn't really look into SEO services because they were way too expensive for me to afford. I just thought they were similar to Yahoo's Fast Track program, where they come up with keywords and descriptions, just that they charge so much more to keep my positions on the very top of every search page.

After meeting my potential business partner, I found out that there are two types of website optimization: one is to maximize website performance, and the other is for internet presence and visibility through natural listings on search engines, using meta tags of descriptions and keywords to give specific instructions for search engines spiders and robots. Spiders and robots 'crawl' every webpage to match and position the sites on their search engines.

I wasn't very interested in maximizing my site performance because it loaded faster than other comparison shopping websites. However, I realized that website optimization--SEO--would help me a lot with visibility on all search engines. I can always pay to get high positioning on search pages, but having high positioning with natural listings; it's like advertising the site for free. I felt like if I spent a little more and chose to go with SEO, I would've saved a lot more money in the long run.

Another $40,000 to invest to optimize my site was nearly impossible for me, unless the person I spoke to was willing to help out. I was ill prepared for this, and I blame this for me not being technologically savvy and just pushing my idea to work. This was when I realized my major setback - Part VIII.

If you have experienced any major setbacks with your business and would like to share with the audience, please feel free to email me at writings@imbae.net

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