Eight tips to create a search engine friendly website
James
Every website needs traffic. It is not possible for a website to
continue for long period without attracting enough traffic. The
basic aim behind search engine optimization (SEO) is to give
enough popularity to the websites and thereby to attract
required traffic. Every webmaster wants his site to be search
engine friendly, at the same time attractive to the human eyes
too. If a website is ranked at the top positions in the search
engine ranking the possibility of attracting visitors is more
when compared with that of websites having lower rankings.
So the basic thing is to create websites that are search engine
friendly. Creating a search engine friendly website is not a
daunting task, but it has to take some efforts. This article
gives an insight on the points that have to be remembered for
creating a search engine friendly website.
Tip #1: Proper selection of domain name and layout
The domain name of your is of great significance. Search bots
give special importance to the site name besides that the
visitors can also get a rough idea of what they can expect when
they look at the domain name. The layout of the site also has to
be done with great care. The site should have a perfect linking
structure and can have all the main links directly from the
homepage.
Tip #2: Creating a directory structure All sites except small
ones will have a directory structure. You have to plan a
directory structure before building the site at the same time
bear in mind that the directories that lie too deep are very
difficult to scan. Proper care should be taken for naming of
directories; it should be named on the basis of the content.
Tip #3 Remove frames
Search bots find it difficult to search the sites that use
frames. So it is always good not to use frames. In case your
website use frames be sure to make use of no frames tags so that
the search bots can crawl the sites and get requited information
easily. This will definitely help in improving the ranking.
Tip #4: Make use of external CSS style sheets
Making use of external style sheets is considered as a great
idea because it reduces the overall complexity of the site. This
ensures efficient crawling by search engines. So make sure to
include CSS files in your site. If possible making use of CSS
tables would be a better idea than traditional tables.
Tip #5: Forming and naming of files The names of the file can
be based on title tags which is normally the most important
keyword. This also helps in better search engine position of
those keywords.
Tip #6: Hosting of the site
Selecting a hosting provider who offers 99% uptime guarantee
ensures that your site will be reachable to spiders all times.
Also make sure that you're your web hosting server supports the
'If-Modified-Since-HTTP header'.
Tip #7: Proper balancing of graphics and content
The search bots can see only plain HTML code. So it is very
important to reduce using too much graphics on your site. So
always try to maintain a proper balance between graphics and
content.
Tip #8: Keep a view on content and links
Do not keep too much links on a single page. It is always better
to limit the number of links on a single page to fifty. It is
advisable to keep the content on a single page between 200 to
1500 words.
It's possible for you to make your site search engine friendly
by remembering the above mentioned search engine optimization
points.
About the author:
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