Build A Successful Wisconsin Site - Part 2
Johnny Smith
In today's lesson we will look at a Wisconsin top ranking web
site and go through some of the main attributes that make this
site rank high in the top search engines.
I assume that you are like most people and use Google as your
search engine of choice.
Google is the standard by which all search engine optimization
is measured. The reason for this is simple, Google is considered
to be the search engine that delivers the most relevant pages on
top of their ranking. Google is also the search engine where it
is the hardest to improve your ranking.
So, go to Google and run a query for 'Wisconsin'.
One of the highest ranking sites that will show up is Travel
Wisconsin and we will go through what makes this particular site
ranking so high. Keep in mind that the one word keyword phrase
'Wisconsin' is a highly competitive phrase with about 240 000
000 competing pages at the time I ran the search.
The first thing that strikes a visitor when he first comes to
this Wisconsin top ranking web site is how simple, clean and
inviting the site is.
Now compare that to Google's main page. Google sure could afford
a more advanced page, but they too stay nice, clean and simple.
It can't simply be a coincident and the conclusion should be
that a simple site is good.
The second thing you notice on Travel Wisconsin is the easy
navigation. It's easy to click through to the category that
interests you the most.
After the click through you find a lot of different information
and high quality articles. Remember that we have talked about
this before - content is king in the world of the search engines.
When a surfer query Google for 'Wisconsin' and find this site
high up in the top of the ranking, he or she sure will spend
quite some time on this interesting site. They come to like and
enjoy the site and online people most often only buy from people
they like and trust.
Can you see where we are going here?
Last thing we will do is to run a back link check of our
Wisconsin top ranking web site about travel. You can easily find
a ton of free tools for checking back links when you run a
search for it.
At the time I did this check Travel Wisconsin had about 1,590
other sites linking back to them.
In these days when inbound link means so much to the search
engine ranking of your Wisconsin site, you can figure out for
yourself that you have some serious linking to do if you want to
show up high in the ranking.
Now you might whish that you were back in those old days of
search engine optimization when links back to your site wasn't
that important.
But don't be a quitter though. Keep building your Wisconsin site
and many of those inbound links will come naturally because
people will want to link to your high quality content.
Conclusion of this lesson is that you should do your keyword
research, pick your niche carefully, build your content and then
it's not impossible that you too can have a Wisconsin top
ranking web site.
About the author:
NoneJohnny runs a hockey site and loves Reebok
hockey equipment and the NHL more than anything.
Official SEO - Search Engine Optimization News
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