Are your web page titles doing their job?
Jeremy L. Knauff
If you have spent more than a few hours on the internet then you've probably noticed a variety of page titles, ranging from bland and non-descriptive all the way to downright misleading. Most cases of poor web page titles are due to a lack of understanding. For example, have you ever seen a web page title that read some thing like:
"Blue Widgets, Blue Widget, The Blue Widget Company, Best Blue Widgets, Cheap Blue Widgets, Wholesale Blue Widgets, Buy Blue Widgets"
That is a case of a website owner using outdated SEO (search engine optimization) techniques in an attempt to improve their ranking. Not only does this not work, it also drives real people (the ones who would otherwise be purchasing these wonderful blue widgets) away.
You have also probably seen websites where every single page has the same title, which is usually the company's name. While this isn't a case of a website owner trying to manipulate their ranking, it also isn't helping them increase conversions.
Both from an SEO perspective and from a overall marketing perspective, the most effective title is one that offers an accurate description of the page, yet short enough to display completely in the search engine results pages. In most cases, 60 characters or less will be adequate to describe a web page and still display completely in most search engines.
About the Author
Jeremy L. Knauff is the founder & CEO of Wildfire Marketing Group, a full service Marketing + Advertising Agency specializing in helping small companies compete with larger companies - and win!
Official SEO - Search Engine Optimization News continued
Every employee will value and work to enhance diversity in our workforce because it is good for our business, employees and the communities we serve. Diversity management will be an important part of our business culture, strategic plans and systems. Senior and middle managers alike must live their commitment to attract and retain a diverse workforce. SEO - Search Engine Optimization technology is a basic skill that will help advance our client's position. Contact e-lect.org by calling 210-493-6193.
The News On Fast SEO Ranking
We believe all clients can benefit from the use of our knowledge and technology, and we will enhance the success of each. Using Fast SEO Ranking technology is a basic skill that will help staff become lifelong learners capable of critical thinking and problem solving. All will employ technology as a tool to access, analyze and utilize information. We use resources to enhance Fast SEO Ranking instruction. We can collaborate on projects with other learners else where. Our task at e-lect.org is to identify and use information sources and resources available in the workplace, community, state, nation and global society. Contact e-lect.org by calling 210-493-6193. |
